1. Prepare the Net: Build a Dedicated Easter Landing Page

Many churches make the mistake of simply posting a graphic on their homepage. To truly maximize this opportunity, you must create a dedicated landing page specifically for your Resurrection Sunday service.

The goal of this page is to eliminate “visitor friction.” When a person considers attending a new church, they often face significant nerves and anxiety. Use your landing page to answer the questions they are already asking:

• What is the worship style? (Provide a video snippet if possible).

• What should I wear? (Casual, business casual, or formal).

• Where do I park? (Clear directions save a lot of Sunday morning stress).

• What about my kids? (Highlight your Children’s Ministry and safety protocols).

By providing this information upfront, you alleviate fear and make it easy for them to walk through your front door.

2. Stand Out Like Jesus: Creative Invitations That Work

In a city with dozens of churches, most digital promotions look identical: an empty tomb, a time, and a location. To reach the lost, we must be like Jesus—we must stand out from the rest.

The Power of Personal Invitations

While digital ads are helpful, personal invitations are your #1 most effective tool. Statistics show that 56% of non-churchgoers say they would attend a holiday service if a friend or family member invited them.

• Cast the Vision: Show your congregation how easy it is to plant a seed. If every member invites just two people, your harvest has the potential to double.

• Digital & Physical: Provide your team with both digital invite cards (for DMs and texts) and physical invites.

• Think Outside the Box: Don’t settle for “boring rectangles.” Use unique shapes, textures, or designs that make your invite memorable.

Whether the invitation is physical or digital, every single one should point back to your dedicated landing page.

3. The Harvest Strategy: Intentional Follow-Up

We are not in the business of making converts; we are in the business of making disciples. Your follow-up strategy is just as vital as your promotion strategy.

When a guest arrives, ensure you have a “connection card” (physical or digital) to collect their information. To encourage participation, offer a gift of substance—something they won’t throw away.

Creating a “Second Sunday” Draw

The goal is to bring them back the following week. Ask the Lord for wisdom on how to draw them in for a “Second Sunday” experience. This could include:

• Starting a new, relevant teaching series.

• Hosting a baptism service.

• Special giveaways or community events.

After the service, send a text thanking them for joining you. Later in the week, send an email letting them know you are praying for them. Partner with the Holy Spirit to ensure the enemy does not steal the seed of the Word that was planted.

Final Thought: The Laborers are Ready

The harvest is plentiful, but the laborers are few (Matthew 9:37). As you apply these strategies, remember that you are a laborer in these last days. By standing out online and preparing your “net” with excellence, you are expanding the Kingdom of God.